Best Buy Price Match Policy: Holiday Guarantee to Jan. 15, 2027 & Rules

Best Buy runs two related programs: a year-round Price Match Guarantee that covers certain competitors and its own price drops, and a Holiday Price Match Guarantee for the 2026 shopping season. Here's what each one covers and how to ask, based on Best Buy's official Price Match Guarantee FAQ (effective October 30, 2026) ¹. For return deadlines, see the Best Buy return policy.

The 2026 Holiday Price Match Guarantee

Most products sold and shipped from Best Buy between Oct. 30, 2026 and Dec. 31, 2026 can be price matched through Jan. 15, 2027 ¹. In practice, if Best Buy's own price drops on a new product that's available right away, you can ask for the lower price during the extended holiday return period ¹.

Three limits apply ¹:

• It only matches Best Buy's own current prices, not competitors'.
• Items left out of the holiday return extension are left out here too, including cell phones and other items bought with a third-party contract, AppleCare+ plans, holiday decorations and nonreturnable products.
• All the regular Price Match Guarantee rules still apply.

Matching competitors' prices

Best Buy matches the current price of key online and local competitors it calls Qualified Competitors, on immediately available new products sold from Best Buy ¹. Competitor matching happens at the time of sale ¹. Retailers not on the Qualified Competitor list aren't covered ¹, so check the list on Best Buy's site before you go.

Warehouse clubs count if they're on the list and have the identical item available ¹. If the club's price is only visible with a membership login, the match can only happen in a Best Buy store, using a live offer rather than a screenshot ¹. Best Buy will even match a price that's below its own cost, as long as the other rules are met ¹.

Matching Best Buy's own lower price

Best Buy matches its online and app prices on in-store purchases, and its in-store prices on online and app orders ¹. If Best Buy lowers its price during your return and exchange period, it will match the lower price when you ask ¹, and you can do this multiple times during that period ¹. The length of that period depends on your purchase date and membership; see the Best Buy return policy.

A few situations are handled automatically or differently ¹:

• Scheduled delivery: if Best Buy drops the price before your scheduled delivery date, it refunds 100% of the difference, including tax. Call 1-888-BEST BUY (1-888-237-8289) to get it ¹.
• Pre-orders: if the price drops by the time the item ships, you're charged the lower price automatically.
• Store Pickup: if a BestBuy.com item is cheaper in the store or online when you pick it up, you can ask for a match.

What qualifies

• New items sold from Best Buy only; Marketplace, clearance, refurbished and open-box items are excluded ¹.
• One match at the time of purchase per identical item, per customer ¹.
• Pre-tax price: Best Buy compares pre-tax prices and won't adjust sales tax to match a competitor ¹.
• Shipping isn't counted in the comparison ¹.
• App prices count if they're available to all customers ¹.

What Best Buy won't match

The guarantee doesn't cover ¹:

• Products sold by Marketplace sellers, on BestBuy.com or on a competitor's site
• Prices only for select groups, such as Membership Program members, loyalty offers and government exchange stores
• Best Buy Education and Best Buy Business prices, and Best Buy Marketplace stores on sites like Amazon, eBay or Google
• Competitor contract cell phones, services such as delivery and installation, pre-orders, rent-to-own, liquidation and trade-in offers
• Competitor items marked as Black Friday pricing, special daily or hourly sales, and anything sold from the Thursday before Thanksgiving through the Monday after
• Financing, bundle, subscription, free-item, mail-in, coupon, credit card and gift card offers, pricing errors and voice-only deals
• Limited-quantity and out-of-stock items, plus clearance, open-box, refurbished and pre-owned items

Best Buy also doesn't match its member prices for non-members, or "free gift with purchase" offers, including free gift cards ¹. Liquidation and going-out-of-business sales count as clearance, so they're excluded ¹.

How to request a price match

• BestBuy.com orders: use online chat or call 1-888-BEST BUY (1-888-237-8289), either when buying or during your return and exchange period ¹. These requests can't be handled in stores or by email ¹. App orders, Store Pickup orders and orders from the kiosk outside a store count as BestBuy.com purchases ¹.
• In a Best Buy or Pacific Sales store: talk to a Customer Specialist or go to the Customer Service desk ¹.
• After delivery: your Order Details page shows whether a price match is available ¹.

For items shipped to you, only the purchaser named in the order's "Bill To" section can ask for a price match after buying ¹.

Proof of the lower price

Bring the competitor's current ad or its website address ¹. Best Buy may call the competitor's store or check its website to confirm the price and that the item is in stock ¹.

Coupons, tax holidays and other special cases

• Coupons: use either a coupon or a price match, not both; competitor coupons aren't matched ¹.
• Sales tax holidays: no match if the pre-tax price during the event is the same or higher than what you paid ¹.
• Installment-plan phones: if Best Buy lowers the installment price during the return window, you can take a Best Buy Gift Card for the difference (for example, a $600 plan now offered at $500 earns a $100 gift card) or return and repurchase the phone ¹. There is a limit of one price match per phone ¹.
• Puerto Rico: stores there have their own guarantee, posted in the stores ¹.

Quick tips

• Holiday buyers: watch Best Buy's own price on Oct. 30 – Dec. 31, 2026 purchases until Jan. 15, 2027 ¹.
• Pull up the competitor's live price before you ask; out-of-stock items won't qualify ¹.
• Skip the coupon if a price match saves you more, since you can't use both ¹.
• Compare other retailers in our price matching guides or visit the Best Buy store page.