Ulta Beauty Coupon Policy: Exclusions, Stacking Rules & Where Coupons Work

Ulta Beauty sends a steady stream of coupons, but the fine print decides whether one works on your basket. Ulta doesn't publish a separate coupon policy page; its rules sit in the Coupon Exclusions and Redeeming Coupons sections of its Guest Services page, summarized here. For Ulta's return rules, see the Ulta Beauty return policy.

What Ulta coupons usually exclude

Ulta says its coupons can be used for most brands and items, though some products and brands may be excluded ¹. The exclusions that generally apply to Ulta coupons are ¹:

• Salon, Ear Piercing, Skin Bar at Ulta Beauty and Benefit Brow Bar services
• Fragrance
• Prestige brands of cosmetics, haircare, skincare and bath
• CHANEL, N°1 DE CHANEL, BEYONCÉ PARFUMS and Dyson
• Early Black Friday Deals and Black Friday Deals
• 5 for $5 and 5 for $10 offers, Beauty Steals and Beauty Deals ¹
• Clearance

The excluded brands, products and categories can change without notice, so read the terms on each coupon before you use it ¹. On Ulta.com, items excluded from a coupon are flagged in your shopping basket ¹.

Stacking and limits

• No stacking Ulta coupons: a coupon can't be combined with any other Ulta Beauty coupon offer ¹.
• One code per online order: only one coupon code may be redeemed per Ulta.com order, and each code works only once ¹.
• One per customer ¹.
• No cash value: coupons can't be redeemed for cash or gift cards ¹.
• Dates matter: a coupon is valid only through the dates printed on it ¹.
• No copies: coupons are void if copied or transferred ¹.

Where Ulta coupons don't work

Ulta coupons are not valid at ¹:

• Ulta Beauty at Target and Target.com
• UB Marketplace transactions
• Ulta Beauty on third-party marketplaces, including any purchase made outside an Ulta Beauty store, website or app
• Ulta Beauty Replenish & Save orders
• Purchases made outside the United States

Ulta also says its coupons don't apply to UB Marketplace products or Ulta Beauty on TikTok Shop purchases ¹. Marketplace products are also left out of the Ulta Beauty Rewards Credit Card 20% off first purchase discount ¹.

Online coupons vs. in-store coupons

Some coupons and promotions are offered only on Ulta.com ¹. Not every in-store coupon can be used online, and not every Ulta.com coupon can be used in a store ¹.

How to redeem a coupon

On Ulta.com: add everything to your basket, enter the code and click APPLY CODE; a valid discount shows up in the basket ¹. In the app or on the mobile site, tap "Enter a coupon code" below your items and paste the code ¹.

In a store: show the coupon when you pay and within its valid dates ¹. Expired coupons and reward certificates aren't accepted, and coupons can't be applied to earlier purchases ¹.

Forgot to add a coupon to an online order? Ulta says there's no need to cancel; contact Guest Services ¹.

Coupons and returns

When you return something, any coupons and discounts used at checkout are prorated and taken out of your refund or credit, including loyalty points ¹. Single-use coupons from the original purchase aren't returned ¹. And you can't return items just to buy them again with a coupon, special offer or Ulta Beauty Rewards points ¹.

Quick tips

• Pick your best coupon: you can only use one Ulta coupon at a time ¹.
• Check the coupon's own terms for brand exclusions before heading to the register ¹.
• Shopping Ulta Beauty at Target? Your Ulta coupons won't work there ¹.
• Questions about a specific coupon go to a store associate or Ulta.com customer service ¹.
• See how other retailers handle coupons in our coupon policy guides.