Target Price Match Policy: 14-⁠Day Guarantee, Holiday Rules & Exclusions

Target's Price Match Guarantee is really a price adjustment policy: it protects you when Target's own price is lower, online or in store, at checkout or shortly after you buy. Here's what qualifies, what to bring and what Target won't match, based on Target's own help pages. For return deadlines and refunds, see the Target store page.

How Target's price match works

If you buy a qualifying item at Target and then find the identical item for less at Target.com, in a Target store or through a Target Circle deal, Target will match the price ¹. You can ask at the time of purchase or within 14 days afterward ¹.

Target Circle deals here means the offers that apply automatically once you identify yourself as a Circle member ¹. The policy doesn't list other retailers' prices as a match source ¹, and Target says it won't match prices from comparison-shopping sites ².

The 2026 holiday price match guarantee

Holiday shoppers get a longer runway. Starting November 1, 2026, if you buy an item in store or online and Target's price goes lower on or before December 24, 2026, you can request a price match ¹. Proof of purchase is required for these adjustments ².

Outside that window, the regular rule applies: an eligible Target product qualifies if you're buying it today, or bought it in the last 14 days before November 1 or after December 24, 2026 ².

What qualifies for a match

• Identical item. Brand name, size, weight, color, quantity and model number all have to match ¹.
• A live, verifiable price. The lower price must be listed and valid when you ask; if Target can't verify it, the request may be declined ¹.
• Online vs. store. Target matches Target.com prices on in-store purchases and in-store prices on Target.com purchases ¹.
• Not another Target store. A lower in-store price at a different Target location doesn't count ¹.
• App prices are store-specific. If you use the Target app as proof, it must be showing the price for the store you're in ¹.
• Location limits. Matches to Target.com or Target app prices aren't available in Alaska and Hawaii ¹.

Groceries have extra rules: produce must be the identical item, brand, size, weight and quantity, sold in the same unit of measure, and stores that aren't SuperTargets can't match per-pound items ².

What proof you need

1. Proof of the lower price. Show the price on your phone from Target.com; a team member verifies it on a Target device ². Screenshots or pictures cannot be accepted ².
2. Proof of purchase. For an adjustment after you've bought, bring the original receipt – physical or digital – or the packing slip ¹.
3. Proof of Circle membership if you're matching a Target Circle deal: sign in, sign up or enter your mobile number at checkout ¹.

How to request a price match

• In a store: ask at checkout or at Guest Services, and bring the original receipt if you've already bought the item ². Show proof of the current lower price at Guest Services ¹.
• Target.com or Target app orders: chat with Target online or call Guest Services at 1-800-591-3869 ¹. Have your order number and item information ready ².

What Target won't price match

Target's exclusions are broad. You can't get a match on ¹:

• Clearance, closeout and liquidation prices
• Damaged, used, open-package, refurbished, pre-owned or rent-to-own items
• Discounts on a whole store or site order, deals that require a minimum purchase, and non-branded items
• Prices caused by typographical errors
• Credit card, gift card, financing, service and bundled offers, sales tax promotions, free items, rebates and mail-in offers
• Contract phones and their plans, optical, product services such as warranties or assembly, clinic and pharmacy purchases, and pre-orders

Alcohol is subject to state-by-state rules, and Target items can't be matched to Target Plus items ¹. A match is also off the table if a promotional Target GiftCard came with your original purchase or is currently offered with the product ².

Clearance is worth a special note: online clearance prices are separate from in-store clearance pricing, and in-store clearance prices aren't visible online ². And once a sale ends, Target won't honor its previous price ².

Coupons, Circle Card and other discounts

• Manufacturer coupons are applied after the price match, for in-store purchases only ¹.
• Target coupons, Target Circle Bonuses and registry completion coupons can't be combined with a price match ¹.
• Target Circle deals that apply automatically can be price matched with proof of membership ².
• Target Circle Card: you still save 5% on a price-matched item when you pay with the card ².
• Team member discount can be used with a price match, though Target Plus items aren't eligible for it ².

Target Plus partner items

Items sold by Target Plus partners follow their own version of the policy. Outside the holiday window, Target matches a lower price on the identical item from the same partner on Target.com, or a Target Circle deal, within 14 days after purchase ³. For holiday 2026, if you buy online starting November 1, 2026 and the price drops on or before December 24, 2026, you can request an adjustment ³.

To ask, call Guest Services at 1-800-591-3869 ³. Target Plus items can't be matched to Target-sold items, and vice versa ³.

Out of stock? Price match vs. rain check

An item doesn't have to be in stock to be price matched, but Target won't issue a rain check for a price match request on an out-of-stock item ². Rain checks are a separate tool for sale items your store has run out of: they lock in today's sale price for 30-45 days, depending on the state, and work at any Target store ². They're paper-only and not offered on Target.com ².

Quick tips

• Watch prices on recent purchases: you have 14 days to ask, and holiday 2026 buys are covered through December 24, 2026 ¹.
• Pull up the live price on your phone before you get in line – screenshots won't work ².
• Keep digital receipts in the Target app; physical or digital receipts both count ¹.
• Shopping in a store with the app? Make sure it's set to that store, or the price won't count ¹.
• For more on how retailers handle price drops, browse our price matching guides.